The increase in trade has led to the formation  are not personalized of the exchange and increase the cost of contracting. Enforcing Contracts and reduce their  the cost to a large extent depend on the development of formal and informal institutions, the effect of which leads to cheaper transaction costs and greater adaptation to market conditions. The article discusses the features of e-commerce systems, which are based on advanced communications infrastructure and automation of administrative processes capable of increasing the efficiency of the seed market and the factors that determine the readiness of seed farms to introduce e-commerce methods. Among these factors can be identified structural&economic, informational&infrastructure and management.

It is noted that the production and market of vegetable seeds observed favorable structural and economic factors: the large number of participants, fragmentation, high level of competition, subject to availability of market participants to cooperate, a high degree of standardization of goods, etc.

So how e-commerce is more suitable to trade standardized, uniform products, the existing information&infrastructure factors show a high level of technical readiness for the implementation of the seed for which set international standards system.

Group management factors characterizes the adequacy of the existing models of corporate governance and the effectiveness of management in terms of its ability to master knowledge and innovation in the long-term development. With regard to
e-commerce, it is also expressed in the establishment of the automation of administrative processes in the enterprise. Most of these processes (80%) begin to take place in accordance with certain standards. An integrated electronic control system now, optimiziruyuschte decisions on coordination of financial flows, logistics, manufacturing, and etc.

The most effective mechanism for e-commerce on the market the seeds may become electronic trading platform (ETP). Despite the variety of their forms, the principles of formation and functioning of ETP in many respects similar to traditional exchanges, which are essentially self-regulatory organizations. Voluntary adherence to certain rules of the game that sets the ETP will allow market participants on an equal footing to represent their products, regardless of the size and the legal form of organization, and to operate in a healthy competition.

Among the factors that show the willingness of domestic entities seed to use e-commerce include: an objective need for the reform of seed industry,  fragmentation of the seeds market , standardization of seed, the development of information and communication infrastructure in the country and access to the Internet, the Internet sites of the enterprises.

Barriers for e-commerce are determined: the imperfect legislation in this area, competing entities of seed business that is not willing to cooperate, the low degree of automation of management of enterprises, the orientation of the seed producers in the short term, and therefore not a desire to invest in innovation.

Companies are interested in optimizing their own activities with the help of e-commerce in an economy characterized by low transaction costs, highly competitive, developed financial  infrastructure, and, importantly, long-term stability. The stabilization of the economic situation will affect the development of e-commerce, so the efficiency of the state policy in relation to competition, the judiciary, the financial sector, the backbone enterprises, and government e-procurement is crucial for the development of e-commerce.

Keywords: vegetable seeds, transaction costs, institutional economics, e-commerce.