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THEORETICAL APPROACHES OF DIGITAL MANAGEMENT IN AGRICULTURAL ENTERPRISES
The theoretical approaches to digitalization of management in agricultural enterprises has been researched in the article. It has been found that the majority of economists-agrarians consider management as a process that ordered to implement certain range of interrelated actions in order to achieve the intended result. The typology of the concept of "management" as a process has been presented and it has been proved that the study of the digitalization of management as a process allows more comprehensively to cover practically all aspects of the use of the given concept. There are six main management functions that are specific to agricultural enterprises, which consistently transform one another into a holistic, highly effective management cycle.
The group of modern technologies, inherent in the process of digitalization of management, has been grouped into five ones: internet technologies, information and communication technologies, sensors and sensors, space technologies and artificial intelligence, which allowed to comprehensively identify the influence of digitalization on the performance of managerial functions in agricultural enterprises and outline predictive effects of their use. The influence of modern technologies inherent in the process of digitalization on each separate management function has been analyzed in depth. It has been emphasized that with the development of digital technologies, the process of digitization of management in agricultural enterprises will only expand, grow and cover an increasing number of constituent elements. The challenges and threats of the process of digitalization of management has been highlighted, the main ones are the lack of IT specialists adapted to work on demand and needs of agribusinesses, the lack of agricultural specialists capable of working with computer programs, high-tech sensors, mobile applications and GPS systems, low qualifications of people , which should be serviced by digital equipment.
Key words: digitalization of management, agricultural enterprise, management functions, digital technologies, process, influence, planning, changes.
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15. Knorring, V.I. (2009). Teoriya, praktika i iskusstvo upravleniya. [Theory, practice and art of management]. Moscow: NORMA, 544 p.
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32. Avtomatyzatsiya upravlinnya ahrobiznesom [Automation of agribusiness management]. Available et.: https://smartfarming.ua/ua-blog/avtomatizatsiya-upravleniyaagrobiznesom.
33. Chakravarti, B., Loranzh, P. (2012). Pribyl’ilirost? Pochemu vam nuzhno delat’ vybor [Profi t or growth? Why do you need to make a choice]. Moscow: Best Business Books, 232 p.
34. Herzberg, F. (2003).One more time: how do you motivate employees? Business Review. Vol. 81, pp. 87–96.
35. Rudenko, M.V. (2018). Evolyutsiyni peredumovy tsyfrovizatsiy i upravlins’kykh rishen’ [Evolutionary preconditions for digitalisation of managerial decisions]. Visnyk ONU. Seriya Ekonomika [Bulletin of ONU. Economy series]. Vol 23.Issue. 8(73),pp. 118–122.
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