Sales activities include a set of functional activities which are carried out after the production stage (at the end of product manufacturing (included) for direct sale (delivery) of goods to the consumer. During marketing production is needed constantly to make decisions on an occasion of physical movement and transfer of ownership on goods or services from the producer
to consumer, including integral parts of the process, as transportation, storage and the conclusion and implementation of agreements.

It is proved that the marketing organization of agricultural enterprises must take into account the characteristics of agricultural markets and agricultural producers marketing in the following areas: promotion of agricultural produce (maintenance of retail space, negotiation of price and conditions of sale, the introduction of modern forms of sales organization using wholesale food markets, commodity exchanges, fairs, auctions, services intermediaries (brokers, dealers), including storage, commodity completion and transportation products); supporting distribution channels (marketing research providing information on market conditions, informing customers, activity prediction in climate change market environment, maintaining the balance between supply and proposals); organization of products movement (Regulation stocks, determining methods and techniques of physical distribution, transportation), risk-taking (financing and crediting producers of agricultural products, performance of vicarious liability, investment development regional logistics systems); marketing organization diagnosis (study of demand and supply of products, its consumer properties, quality, distinctive features, causes losses, storage and transport methods, the efficiency of communication systems receive and impart information).

Effectiveness Assessment of different goods promotion channels should be made with considering the following parameters: product characteristics (kind of specific requirements to maintain the quality parameters, transportation, additional handling, storage, etc.); consumers; conditions and trends in factors environment and others.

In order to be able to calculate the proposed indicators the effective functioning of marketing system of agricultural enterprises should ensure the selection of statistical information in the following areas: 'implementation of the trade network "," implementation of trade and intermediary structures "," implementation of other entities "," sale on stock exchanges "," selling at fairs "and selling" Agrarian Fund. "Moreover, there is a need for expansion statistical forms of revenue to the processing of agricultural products in terms of quality as well as increasing array of information on the volume of purchases through their procurement centers and trade facilitation company to facilitate interagency coordination data statistics and information statistics of the State Service of Ukraine.

Key words: ogistics system, elements of logistics system, effectiveness, indicators.