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Organizational and economic principles of the functioning of the beef market in modern realities
An assessment of the organizational and economic foundations of the functioning of the beef market in modern realities has been carried out. The beef market plays a very important economic, social and cultural role for both food security and the well-being of rural households.
The demand for beef as a source of protein has been found to be increasing worldwide. Although in most countries, beef accounts for much less than half of the total meat consumption.
The dynamics of livestock, breeding and sale of cattle in live weight and beef production are shown. Households will continue to be the main producers of cattle meat. The actual state of the cattle meat market indicates crisis processes. A decrease in the volume of cattle meat production, a decrease in its herd caused the decline and unprofitability of the industry. It is well-founded that the war in Ukraine has a negative impact on both organizational and economic aspects of the functioning of enterprises that grow cattle. A forecast balance of beef and veal in Ukraine has been developed.
Research has established that the decrease in consumption of beef and veal was characteristic not only for Ukraine, but also for many developed countries of the world.
The global beef market operates under many challenges: population growth in the world, demand growth, changes in consumer preferences, climate change, availability and quality of fodder, livestock keeping and fattening systems. It is necessary to fulfill the provisions of the Concept of the "State Targeted Economic Program for the Development of Animal Husbandry for the Period Until 2033". Efficiency and productivity in cattle farming and efficient value chains can ensure sustainable production and market development. At the same time, it is important to introduce innovative solutions into production.
Keywords: market, beef, challenges, organization, production, consumption, food supply
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