The article considers the diversification of agricultural production as an effective strategic orientation of inter-sectoral relations agriculture. The evolutionary development of the theory and practice of diversification shows that the understanding of its role and the entity has changed with the development of market relations, as well as heterogeneity and a high rate of change in the external environment. In the process of generalization approaches to understanding diversification as an economic category can be seen, firstly, as the transition to a diversified production with a wide range of products; secondly, the extension of the target markets. The development of diversification is based on the innovation process for the multifaceted development of the entity through reallocation of resources, penetration into other industries and markets new products and services to reduce risks and increase income.

The specific features of agricultural production: natural, organizational, technological and economic effect the development of diversification in agricultural production. However, the processes of diversification have differences in the industries that are indicative of the areas with sources of raw materials (barakatullah, canning, primary wine-making, etc.), to consumption areas (bakery, distillery, and other non-alcoholic). Development of organic production is considered as a kind of direction agro-ecological diversification of primary production, which allows you to create new consumer properties of products. It is established that the development of diversified production in the agricultural sector due to volatilnostju markets of agricultural products and food, increased risks, difficulties in attracting investment. The limiting factors are the lack of incentives for the formation of relevant technical and technological conditions, and do not take into account its positive impact on the socio-economic and ecological efficiency.

Diversification of production activities of agricultural enterprises at the same time is developing in two directions: first, the deepening of processing of agricultural raw materials and delivery of finished products to the final consumer; the second is the development of high-yielding plants that are not associated with agriculture. The motives for the development of diversification of agricultural enterprises is pluriactivity activity; increase in share of subsidiary industries and crafts; mergers and acquisitions in the activities of the integrated structures; expansion of non-agricultural activities in rural areas with the aim of increasing income and employment.

The main threats to the development of diversified production due to the following factors: no, you can take advantage of specialized production, and to obtain economies of scale from the concentration of industrial activity; higher requirements management process, which requires high qualification of specialists, taking into account the substantial number of factors in the environment that increases the risk of insufficiently informed management decisions; the high cost and risks of entering new markets, the rising cost of retraining staff, as well as the need to expand the staff of the company.

The proposed anti-crisis measures for the management of agricultural enterprises. Advantages and disadvantages of diversification in the agricultural sector of the economy. Substantiates the possibility of minimizing the risks and obtain a stable financial results of agricultural enterprises through diversification of activities not associated with primary production. Attention is drawn to the subjectivity of agricultural enterprises in the process of diversification.

Key words: diversification of agricultural enterprises, inter-industry relationships in agricultural production.