In the article the basic operation of the Ukrainian market of egg products of poultry, the basic factors affecting the logistic and marketing relationships in the market with the products studied accounting processes of globalization in the world economy and Ukraine's accession to the WTO. The author analyzes the benefits of the introduction of the industry's egg poultry logistics concept SCM, which involves the use of a systematic approach and integrated planning for the management of all flows of goods and materials and cash. In this paper theoretical and practical evaluation of the functioning of logistic value chain of the poultry egg production in the domestic and foreign markets. Considerable attention was paid to the efficiency of the company trade as an alternative to the existing channels of goods from producer to consumer.

Key words: egg poultry, own trade, marketing, logistics center.