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Theoretical principles and practical approaches to the relations regulation between the participants of the meat supply chain
The article is studies theoretical principles and practical approaches to the settlement of relations between the food chain participants in the meat market. The issues of formation and transformation of food chains are currently one of the most discussed and studied by foreign and domestic scientists. It is substantiated that the share of direct producers of beef and pork has a negative dynamics of reduction and fluctuates within 30-40% in the fnal price formation. The share of producers in the retail price of poultry meat is much higher (47.1-59.5%) due to vertical integration and a closed production cycle. It is proved that the inconsistency of economic relations between the participants of the "production - processing - trade - the meat market consumer" chain affects both the supply of meat processing plants with raw materials and the formation of prices that would satisfy all the participants and results in unsatisfactory price situation for meat. Generalization of theoretical, methodological and practical principles of the "production-processing-trade-consumption" food chain, analysis and evaluation of the role of each of the links and studying the international experience gives grounds for identifying a number of areas in regulation of the relations and predetermine the increase the producer share in the chain through concluding fair and effective agreements between meat market participants; creation of agricultural service cooperatives and other associations of producers; establishment and running a network of wholesale markets for agricultural products; support for the creation and development of short supply chains; development of innovative logistics approaches and methods based on modern digital technologies. It is established that the relations between the participants of the chain "production-processing-trademeat market consumption" should be based on the principles of trust, justice, mutual respect, corporate social responsibility. It is substantiated that changes in consumer demands for food, including meat, increased competition, changes in government regulation, technological advances, increased emphasis on efciency and sustainability, food safety affect changes in business and competitiveness strategies, which ultimately cause transformations in food chains in the form of new and innovative logistics approaches and methods.
Key words: meat market, food chain, price, relationship settlement, innovative logistics approaches.
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