Methodological and theoretical bases of the article are scientific researches of domestic and foreign scientists and the results of author. For forming the models of world countries public diplomacy the empiric-analytical method was applied. For revealing of common and distinct features of foreign political communication form, comparing of public diplomacy practice of different world countries the comparative method of investigation was applied. In the basis of development of recommendations for Ukraine there is a method of expert evaluation.

The article used key elements and implementation areas of the public diplomacy of the actors of international relations is defined based on the analyses of achievements of the countries with the well-developed practice (example of the USA), international organizations (example of the EU) and states with the fragmented transitional political culture (examples of the People Republic of China and Russian Federation). The current practices of Ukraine in the area of public diplomacy were studied, followed by the development of the recommendations on how to improve the external political communications of Ukraine through the public diplomacy.

Development of recommendations regarding perspective model of Ukrainian public diplomacy in the system of foreign political public communication.  

Practical significance of the given results consists in a possibility of their application for deepening of further scientific investigations on the sphere of foreign political communication as well as in the process of exercising of state policy in this sphere. The results of the investigation may be used in practical activity of the Ministry of foreign affairs of Ukraine, particularly, by the Department of international information and diplomatic missions abroad, as well as by other government institutions involved to the foreign political communication.

Key words: public diplomacy, soft power, cultural diplomacy, political public, international relation.