You are here
COMPETITIVENESS OF PRODUCTION AS A DETERMINING FACTOR OF EFFECTIVE MANAGEMENT OF THE ENTERPRISE IN MARKET CONDITIONS
Production management is the main meaning of enterprise in production and management. Good production management can improve the efficiency of companies working, effectively manage the information of production process, and improve the overall competitiveness of enterprises. The production competition is the one of main task of the enterprise and the reason for it to survive in the fierce market economy competition. An enterprise that stands out from the market is recognized by the public and accepted by consumers, relying not only on the brand shaping of the enterprise, but also on the competitiveness of the enterprise's product production. To provide high-quality products and sufficient inventory for consumers and society has become an important factor for enterprises to base themselves on the market.
The main aim of this article is to attract the attention of enterprise managers in the market and determine factors of effective management of the enterprise. Also in our research, we discuss competitiveness of production as a determining factor of effective management of the enterprise in market conditions. There are many factors that affect enterprises to gain competitive advantage. They are summarized as follows: production management cost, quality, flexibility, time, service and environmental protection. We discuss the characteristics of enterprise from the two aspects of the production and operation of the output factors management and the environmental element management: how to improve the production and operation management so as to improve the competitiveness of the enterprise. The thought method of the advanced production and operation management, the enterprises constantly inspect and improve the defects existing in the production and operation system in order to provide the market with a low price in time. High quality and diverse products or services, occupying a larger market share. The managers of the enterprise attach importance to the production competition, which is the first step in the operation of the enterprise, which will help the enterprise to stand in the invincible position. The prospects for further research in this area are related to increase the competitiveness and efficiency of enterprise management by introducing a set of measures to improve product quality.
Key words: competitiveness of production; market conditions; production management, effective management; enterprise; competitive advantage.
1. Ketels C., Lindqvist G., Sölvell O. (2012). Strengthening Clusters and Competitiveness in Europe. The Role of Cluster Organisations. The Cluster Observatory. Center for Strategy and Competitiveness, Stockholm, Entreprenörskapsforum. Globalisation Forum Report No. 2. 2012 pp. 34-37.
2. Esty D.C., Porter M.E. (2002). Ranking National Environmental Regulation and Performance: A Leading Indicator of Future Competitiveness? In: M.E. Porter, J.D. Sachs, P.K. Cornelius, J.W. McArthur, K. Schwab (Eds). The Global Competitiveness Report 2001–2002. Oxford University Press, Oxford, pp. 78–101.
3. Mullen J., Keogh M. (2013). The Future Productivity and Competitiveness Challenge for Australian Agriculture. Contributed paper prepared for presentation at the 57th AARES Annual Conference, Sydney, New South Wales, 5–8 February, 2013.
4. Delgado M., Ketels C., Porter M.E., Stern S. (2012). The Determinants of National Competitiveness. NBER Working Paper 18249, pp. 1–47.
5. Ball V.E., Butault J.-P., Juan C.S., Mora R. (2010). Productivity and International Competitiveness of Agriculture in the European Union and the United States. Agricultural Economics. No 41(6), pp. 611–627.
6. Carraresi L., Banterle A. (2008). Measuring Competitiveness in the EU Market: A Comparison Between Food Industry and Agriculture. Paper presented at the 12th EAAE Congress, Gent, Belgium, 27–30 August.
7. Chao-Hung W., Li-Chang H. (2010). The Influence of Dynamic Capability on Performance in the High Technology Industry: The Moderating Roles of Governance and Competitive Posture. African Journal of Business Management. No 4(5), pp. 562–577.
8. European Commission (2017). European Competitiveness Report 2017. DG for Enterprise and Industry, Brussels, Communication from the Commission, COM (2017), pp.115-125.
9. Man W.Y., Lau T., Chan K.F. (2002). The Competitiveness of Small and Medium Enterprises. A Conceptualization with Focus on Entrepreneurial Competencies. Journal of Business Venturing. No 17(1), pp. 123–142.
10. Eisenhardt, K.M. (1989). Making fast strategic decisions in high-velocity environments. Academy of Management Journal. No 32(3), pp. 543–576.
| Attachment | Size |
|---|---|
 dong_yue_brychko_a._2_2019.pdf | 795.22 KB |