The domestic cattle meat market operates spontaneously because of weak infrastructure, the large number of intermediaries, imperfect mechanism of market relations between meat producers, processors and trade. However, animal husbandry is one of the leading historically traditional for Ukraine livestock industries capable with limited material and financial resources to increase the production of raw materials, and provide cost savings due to the unique qualities of cattle meat.

The authors analyzed the current state of the livestock production and prospects of its further development. The researchers noted that it is advisable to develop the beef market infrastructure in the following areas: the formation and development of livestock market; organizing of slaughter products wholesale; development a network of the certified slaughterhouses.

Today the livestock market functioning is outside the legislation.

The main functions of livestock markets are: to provide a meeting place for buyers and sellers for reasonable fee; the market price as the price of real demand and real supply determination; transportation, storage and warehousing services providing; large batches of standardized goods formation; quality control and product safety; information about trends and market conditions; assistance in the advertising campaigns and the positive information about products and producers dissemination.

The reasons for the incentives lack for the livestock markets development are: the dominance of spontaneous and unofficial sale channels; move the trade to small-scale farms. Now there is a situation where cattle procurement organizations that had previously worked at the market established regular contacts with regular suppliers. As a result the livestock sales directly from the place of its location increased.

Since 2015 according to the State Committee of Veterinary Medicine order farm animals slaughter should be carried out on a specially equipped and certified slaughterhouse. We believe that ideally it should be so. But since the introduction of the above-mentioned standards legislation the network of slaughter places was not created. It should be noted that a chain of a private producer - slaughter house - retailer successfully operates in some regions of the country (Volochysk district Khmelnitsky region).

The gained experience confirms that it is a step forward to a civilized society because slaughter is carried out in accordance with veterinary and sanitary rules, transportation to the slaughter house could be provided with specially equipped vehicle of slaughter item upon the animal owners request. The moratorium on the above-mentioned legislation norms implementation for the next 5 years provides time to create a civilized environment for slaughter and sale of meat products through the retail food markets.

The food security problem requires for the new approaches to the wholesale and retail trade and the beef cattle production move to the consumers. According to the experience of developed countries, the livestock wholesale trade and efficient retail network are the optimal forms to solve the problem.

Key words: livestock products market, wholesale and retail, the efficiency of marketing activities.