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Of consumer demand for educational services in higher educational institutions of agricultural education

In the article the basic measures to stimulate demand for higher agricultural school. Formulated a model of effective marketing mechanism regulating demand for educational services of higher education institutions of the agricultural profile that provides an effective way to influence the choice of applicants educational strategies and direct impact on consumer preferences, increases the value of demand in the labor market areas of training and encourage students to choose a specialty under regional needs in the workforce. Considered marketing tools (heading and pricing, availability of services, personnel, logistics support) as a structural element of the mechanism of regulation of consumer demand for agricultural higher education. Deals with groups of factors that affect the regulation of demand for educational services.

Key words: consumer demand, educational services, marketing tools, methods of promotion.

Homenko O.


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2013
ECONOMICS AND MANAGEMENT APC №10 2013