The current state of development of the domestic agricultural sector is characterized by the continuation of the transformation processes, the differentiation of agricultural producers by industry and organizational characteristics. One of the peculiarities of the functioning of the agrarian sector at the present time is to increase the role of private farms, which significantly affect the development of rural areas, fulfilling an important social, economic and cultural functions.

Farms are Slots online factor, component of socio-economic relations in the system of rural areas, by way of self-employment of rural and urban population, contribute to the preservation and development of rural areas in the administrative and social aspects. The need to ensure the development of private farms was determined by the relevance of the research topic.

In modern conditions, when the reformatting of property relations, personal peasant farms has partly taken over the functions to meet the food needs of the population, and represent a form of self-employment of the rural population, reducing the level of social tensions in the village, contributing to its further operation, the prerequisites for the revaluation of the role of small-scale sector in the socio-economic relations, as well as further prospects of development of this segment of the domestic agricultural production.

However, the development of private farms as a business entity should be implemented, given the existing micro- and macroeconomic trends, one of which, in particular, is the formation of elements of post-industrial economic model at the scale of individual sectors and at the level of the national economy.

Specifics of personal farm as an economic entity is that individual elements of the post-industrial economy cannot be entered into them in classic form. At the same time the General principles of functioning of the model correspond to the economic nature of farms that operate in conditions close to market "pure competition".

The author defines the main principles on which a strategy for the development of private farms should be built.

Special attention should be paid to ensure that proper information for each area of development, taking into account regional specificities in environmental, climatic, demographic and economic aspects. Complex optimization professional level of farmers engaged in economic activities in individual farms, not only will have a positive impact on the innovation level of agricultural production, but also will contribute to the improvement of the social situation in rural areas, development of rural areas.

However, a prerequisite of this development should be the availability of appropriate skills cooperative entities, establishing management systems and monitoring business activities and ensuring prompt and adequate response to changes in the market environment. In this regard, the role of regional training and research centres, which provide agriculture by appropriate professionals. They should stimulate research activity in the direction of the economic activities of individual households and justification of recommendations to improve its effectiveness.

Keywords: personal peasant economy, commodity production, development prospects.