E-commerce covers the processes of sales, marketing, delivery, service, purchase of raw materials between customers and suppliers. It includes all new business model. E-commerce has great potential to gain income or beat the competition.

Improving marketing policy helps to establish new contacts and gain the trust of online shoppers. Сompanies that have different budgets use different methods provide customers a unique, useful and interesting information to inspire purchases and build trusting relationships with their customers.

To facilitate the process of buying goods company develop new software models target users need is their latest deals. Even small businesses can take advantage of this trend and use the available search engine user data.

The basis of trust in e-commerce is creating and maintaining a reliable brand. Stable brand provides high quality insurance products original buyer prior experience.

Means of access to electronic market sufficiently fast and stable change. One of the main trends of e-commerce is that the latest figures for almost 40% of all online purchases made using compact portable devices. As more consumers are able to use smartphones and tablets to make purchases at any time and in any place, this trend will continue. Therefore, according to this process sites must be properly optimized parameters of compact devices.

Every year the number of innovations in the delivery vehicle purchases. The main trend were free or express delivery methods. Companies shipping cooperating with retailers, to free or fast shipping to customers. Where free fast delivery is not possible or necessary to seek individual ways of interaction.

E-commerce sales growth in search is increasingly becoming a global market and expanding its operations through Internet shops in foreign countries. Therefore, it is necessary for the successful promotion of putting the language barriers and take into account national specifics.

Today more and more companies give customers the ability to customize, modify or develop the products they want to buy. Some are implementing this technology 3D-printing. Modern technology and the level of communication allow consumers advance specify when and what they want to buy even before the product is created.

The development of electronic forms market E-business, which includes e-commerce, but also covers internal processes. E-business has a high return in the form of more efficient processes, reduced costs and potentially greater profits. The process continues to improve e-business trends of globalization of electronic information.

Keywords: website, e-commerce, mobile commerce, market, online.