You are here


The Internet provides access to state-of-the-art tools for attracting, securing and organizing customer service with widely available means of communication, regardless of their geographic location or on-the-go journeys.
The study of the electronic market, approaches and tools used in e-commerce is devoted to a significant number of scientific robots. Among them are the study of factors that facilitate the expansion of access to e-commerce not only in the world, but also outside cities within countries. Considerable attention in researches is paid to the growing popularity of social networking sites, which leads to the development of a new type of e-commerce - social commerce. Various strategies for reaching the maximum number of communication channels with retail clients are considered.
The article examines the current state and analyzes the main tendencies of the development of the electronic market of Ukraine for the continuous development of the possibilities of both communication devices themselves and various e-commerce systems available on the network. Analysis of statistical data has shown that e-commerce tools in commercial transactions increase confidence in decision-making and enable market participants to be more demanding in their ease of use. The features of various ways of attracting consumers to places of sale, factors of the further growth of e-commerce as one of the perspective spheres of investment are explored. As a result of complex processes taking place in the electronic market, an e-business that has digitized and, accordingly, more efficient processes, is more likely to reduce costs and potentially more profits. The process of improving e-business in turn affects the trends of electronic information globalization.
Keywords: Internet-shop, site, electronic commerce, electronic market, Internet, press-aggregators, organic search, social commerce.
1. Nacional'nyj bank Ukrai'ny. Ogljad rynku platizhnyh kartok ta platizhnoi' infrastruktury Ukrai'nyza 2018 rik [National Bank of Ukraine. Payment Card Market and Payment Infrastructure Market Overview for 2018]. Available at: /document?id=88661687.
2. Nacional'nyj bank Ukrai'ny [National Bank of Ukraine]. Key indicators of Ukraine's payment card market performance. Available at: category?cat_id= =9792432/ 2019.
3. Ukrposhta.  Zagal'na informacija. [UkrPoshta. general information].Available at:
4. Kompanija «Nova Poshta». Pidsumky roboty za 2018 rik. [Nova Poshta Company. Results of work for 2018]. Available at:
 5. Couture Victor, Benjamin Faber, Yizhen Gu, and Lizhi Liu. E-CommerceIntegration and Economic Development: Evidence from China, 2018.National Bureau of Economic Research 24384. Doi: 10.3386 / w24384.
 6. Zajcev I. (2018). Special Project: Ukrainian e-commerce in figures, facts and pictures. Available at: ttps:// 11 gruden' 2018
7. Polishhuk A. (2018). Obzor ecommerce-rynka Ukrainy v 2017 godu. Available at: 19 ljutyj 2018.
 8. Chen J. and Shen X. (2015).Consumers’ decisions in social commerce context: an empirical investigation”, Decision Support Systems.  Vol. 79 No. C, pp. 55–64. Doi: 10.1016/j.dss.2015.07.012.
9. Gajendra Sharma Wang Lijuan.  (2015). The effects of online service quality of e-commerce Websiteson user satisfaction.  The  Electronic Library. Vol. 33. Issue 3, pp. 468–485.
10. Song J., Baker, J., Lee, S., & Wetherbe, J. C. (2012). Examining onlineconsumers’behavior: a service-oriented view. International Journal of  Information Management. No 32(3), pp. 221–231. Doi:10.1016/j.ijinfomgt.2011.11.002.
11. Cavallo A.(2017). Are online and offline prices similar? Evidence from large multi-channel retailers.American Economic Review, Vol. 107(1). P. 283–303.
12. McDowell W.C. et al. An examination of retail website design and conversion rate. Journal of Business Research, 2016.
13. Slabinac M. (2016). Innovative solutions for a ‘‘Last-Mile” delivery – a European experience. Bus. Logist. Modern Manage, pp. 111–130.
 14. Mehmann, J., Frehe, V., Teuteberg, F. (2015). Crowd logisticsa literature review and maturity model. Innov. Strate Logist. Supply Ch 117.
 15. Reilly D. (2015). Amazon Ponders Crowdsourcing Deliveries with ‘On My Way’ Program. Fortune. Retrieved from. June 18.Available at:
16. Greif Avner. (2006). Institutions and the Path to the Modern Economy: Lessons from Medieval Trade. Cambridge University Press, London, U.K.
17. Milgrom Paul R., Douglass C. North and Barry R. Weingast.  (1990).The role of institutions in the revival of trade: The law merchant, private judges, and the Champagne fairs. Economics & Politics. No 2(1), pp. 1–23.
18. Rysman  Marc. (2009). The Economics of Two-Sided Markets. Journal of Economic Perspectives. No 23(3), pp. 125–143. Available at: 19 two-sided e-commerce market places and the future of retailing, 2016 –
19. Laudon K.C., Traver, C. (2016). E-Commerce 2016: Business. Technology. Society. Pearson Education. London, UK.