Poultry farming is an industry that is developing dynamically, in which the terms of labor, feed and other material and technical 
resources for the unit's production is significantly lower than in other livestock sectors. Very important is that the price of meat birds taking 
into account the nutritional value is much lower than in pork, beef and lamb, because in the country a considerable part of the population 
with low purchasing power.  
In large measure the economic efficiency of the industry determines that it has a number of specific features, which are discussed in this 
article.  
The sector performance is characterized by the level of production of poultry products per capita, the level of labor productivity in 
industry, which will allow you to assess the extent to which domestic producers are able to provide the population with quality products and 
the competitiveness of the industry. 
The efficiency of poultry enterprise reflects the level of efficiency of resource potential of an economic entity, characterized by the level 
of resource intensity of products. 

The efficiency  of production  of poultry  meat reflects the level  of use  of innovative technologies in the production  of 
products which are in demand in the market, characterized by its level of quality, cost, price, profitability and other indicators. 
Note  that  at  each  level,  determine  the  effectiveness  formed  an  adequate  system  of  indicators  that  allows  to  fully, 
comprehensively and systematically to identify. 
The following principles of building systems performance indicators: efficiency the productive sub complex, the efficiency of the 
poultry industry, the efficiency of the company and products, the effectiveness of individual kinds of labor. In modern conditions is the 
optimal system of indicators that characterizes financial condition of the enterprise, efficient use of productive resources, the market of 
poultry products. 
When studying the state of the market of poultry products is necessary to conduct an analysis of its capacity, aggregate demand and 
aggregate supply in poultry products by types of products, the level of saturation of the market with poultry products, the purchasing power 
of the population. 
Currently very urgent problem of the stabilization of economic development of the poultry industry is further improving its economic 
efficiency. It is characterized by a system of indicators, among which the most important are the productivity (egg laying chickens, average 
daily gain); labor costs per 1 thousand eggs and 1 kg of increase; the cost of feed per unit of output; the cost of 1 thousand eggs and 1 kg of 
increase; the profit from the sale of poultry products, the level of profitability  
Knowing the role of each element of fixed assets in the production process, their physical and moral deterioration, factors affecting the 
use of fixed assets, it is possible to identify approaches and tools, which increases the efficiency of use of capital assets and production 
capacity, reducing his costs and improving productivity. 
Hence, to assess the efficiency of production of poultry meat is proposed to use a number of indicators of volume of production, costs 
of production and profitability. The proposed system of indicators of economic efficiency of production of meat products poultry  enterprise 
allows you to obtain a comprehensive characterization of its activity. 
Keywords:    poultry  farming,  poultry  farming,  production  efficiency,  efficiency  analysis,  system  of  indicators  for  effectiveness 
evaluation.