Ensuring food security for the population is one of the priorities of the state. In addressing the challenges of food security plays a key role agriculture. The paper addresses the problem of food consumption as one of the indicators of food security. The author evaluated the level of food consumption by type of product, and assessed the level of income, as a fundamental factor in the formation of effective demand for food. The analysis of the structure of spending on food based revenue income. Particular attention is paid to the study of balanced diet average citizen of Ukraine. The ways to enhance the purchasing power of the population.

Key words: consumption. food safety, purchasing power, balance.