The article deals with theoretical and methodological approaches to the interpretation of the definition of "market". It deals 
with  the  theoretical  interpretation  of  the  essence  of  the  concept  of  the  market,  based  on  historical  and  socio-economic 
transformation of the environment. It is proved that the theoretical aspects of market relations, which were formed in the leading 
countries differ from market relations in our country mainly related to social-oriented economic activities, the place and role of 
the state in economic regulation of the reproductive process. 
It is proved that the market as one of the most popular categories in economic theory took long evolutionary period. First, 
the concept of "market" was interpreted as a place of retail market square. Later, with the development of commodity-money 
relations and deepening social division of labor category of "market" has received more complex content. 
It is established that the concept of a self-regulating market directly associated with advanced educational environment in 
pantheistic doctrine, which represents nature world, including man, part god. According to this understanding nature has some 
reasonableness. There are the roots of the concept of a self-regulating market. 
It is proved that evolution of the theories and concepts of the functioning of the market occurred permanently in the global 
and domestic economic science. However, the development of market mechanisms in history has always been carried out under 
the supervision  of  the  state.  The institutionalization  of  the  government itself  was  one  of  the  division  of  labor,  and therefore 
inseparable from the formation of the market. 
Some deviant forms of development has been known in the history of the world economy. One of such economic deviations is the 
self-regulatory  market.  Usually  there  are  free  enclaves  outside  powers  defined  by  economic  spaces.  The  most  common  format  of 
colonial trading posts can be considered. Interaction colonialists and natives formed on the principles of free market exchange. 
It  is  proved  that  the  implementation  of  market  mechanisms  in  developed  countries  was  carried  out  asynchronously,  in  different 
historical  periods.  This  process  chronologically  embraced  more  than  three  centuries.  The  variability  of  its  occurrence  in  a  country 
corresponds to a single trend, which is to strengthen the state's role in the transition from the paternalistic to a market economy. 
Another manifestation of deviant behavior toward a market economy is a phenomenon caused by an attempt to shift from a 
market that requires a relationship of sale to the administrative distribution of goods. If the first deviation principle market was 
considered as absurd, the second one hypertrophied the idea of manageability. 
It should be noted that elements of the market existed in the Soviet Union. The presence of administrative planning and rigid 
pricing policy does not mean the abolition of the principle that is based on the professional division of labor and trade. The state 
has an indirect function in this case.  
Some market elements retain their relevance even in times of maximizing mobilization component of governance of the war 
years. 
It is proved that today at least five modelshave been developed in the western economic: pure competition, pure monopoly, 
oligopoly, monopolistic competition, monopsony.  It was established that none of the models of the market ever filled all the 
macroeconomic space. They usually co-exist within a single national economy. 
Keywords: market evolution, institutionalization, demand, realization.